The Production Blueprint: Planning Video Like a Pro

🎧 Episode Summary

In this insightful episode of Credibility by Camera, Emmy Award-winning journalist and video expert Kerry Barrett joins host Zofia Morales to share a practical production blueprint for attorneys and legal professionals stepping into video marketing. From the first steps in creating quality content to breaking down equipment hacks and scripting strategies, Kerry unpacks everything needed to show up confidently and build trust through video. She offers actionable advice on planning, batching, and presenting on camera, tailored to busy professionals who want to amplify their visibility without sacrificing billable hours.

Whether you’re just starting or looking to fine-tune your video strategy, this episode gives you the tools to make compelling content with impact—and without overwhelm.

⏱️ Timestamps

00:01 – Welcome to Credibility by Camera
Zofia introduces the podcast and guest Kerry Barrett.

00:34 – The Essential First Steps
Kerry shares the only three tools you really need to get started: your face, your phone, and your voice.

01:00 – Video Stabilization Hacks
Why a tripod matters and how to hack it if you're caught without one.

03:06 – Is Video Worth Your Billable Hours?
Kerry breaks down the ROI, especially for attorneys on LinkedIn, citing a 4,009% web traffic boost from video.

05:34 – Why Strategy Matters
The importance of mapping the customer journey and creating content with purpose—awareness, interest, desire, action.

07:57 – What to Say on Camera
Start simple: answer common client questions. Then evolve into a structured content strategy.

09:20 – Scripts, Prompters, or Bullet Points?
Pros and cons of various delivery methods and when to use each for maximum impact.

12:33 – AI in Editing: CapCut’s AutoCut
Exploring how AI can simplify video editing by removing long pauses and dead space.

16:28 – Planning and Batching Content
How to efficiently plan, batch, and record video content—and make it look like you didn’t.

18:56 – The Wardrobe Hack
Simple tricks to make batched videos look like they were filmed on different days.

 

ℹ️ About the Show

Credibility by Camera helps attorneys and law firms harness the power of video to elevate their online presence. Hosted by Kerry Barrett, an Emmy-winning journalist and video strategist, the podcast shares expert techniques, production shortcuts, and confidence-building insights for professionals ready to grow their visibility and authority—one video at a time.